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Your list has names. PitchPersona finds the reason to write.

Stop guessing who to email. PitchPersona tells you who on your list is worth writing to today, and why, with a source for every reason. Get back the hours of research by hand, keep your domain off the wrong people, and nothing is sent or charged without you.

  • No card needed
  • Built for US outbound agencies and small B2B teams

Takes lists from Apollo, Clay or Sales Navigator. Hands sequences to Smartlead or Instantly.

Built with
  • React
  • FastAPI
  • Supabase
  • OpenRouter
  • Langfuse
  • Vercel
  • Railway
  • GitHub Actions
Works with
  • Smartlead
  • Instantly
  • Custom webhooks
  • Claude MCPComing soon

In the example beside this, a list of ten prospects is checked against the offer Pipeline Sprint. Three rows outside the ICP are filtered for free, one is held because the company is unclear, and six are ready. After you confirm, Deep Analysis gives each a verdict: Priya Raman, VP Sales at Veltora, is a Strong Fit because 6 sales roles are open, found on a job board 4 days ago.

Know who’s worth it, why now, and what to say.

  1. Screen your list

    Stop spending time on rows that were never a fit. Import the CSV from Apollo, Clay or Sales Navigator. Rows outside your ICP rules, and duplicates, are filtered for free. Unclear rows are held for you to decide. Nothing is charged until you confirm.

    In the example10 rows checked3 filtered free1 on hold6 ready

  2. Find the reason to write now

    Skip the hours of tab hopping. For the rows you confirm, PitchPersona checks the company (domain first) and that the person works there, then reads public signals. Every fact comes back with where it was found and when. Columns from your own file are labelled, and claims without a source are dropped.

    In the example3 sourced facts1 from your list1 dropped

  3. Judge the fit

    Know whether someone is worth your domain before you write a word. Each prospect gets Strong Fit, Worth Testing, Low Fit, or Skip against what you sell, with a confidence level, the reasons and the risks. When there’s a fresh, dated reason to write, it’s stamped: why now.

    In the exampleStrong FitConfidence: HighWhy now: 4 SDR roles posted

  4. Write from the proof

    Walk into every email knowing why this person and why now. The first touch is argued from those facts, not from a template: a cold email, a 3-email sequence, a LinkedIn note with 2 follow-ups, or a call plan. For Skip and Low Fit prospects it tells you not to write, unless you override.

    In the example3 claims3 sources cited

Every person, company and fact in these examples is fictional, for illustration.

Send more, or send right.

Same prospect, same Monday. One email could go to anyone on your list. The other could only go to Priya, and every claim in it has a source.

Volume

ToEveryone on the listFit not checkedWhy now: none

SubjectQuick question, {first_name}

Hi {first_name}, I hope this finds you well! I noticed {company} is doing exciting things in {industry}. We help companies like yours scale sales with innovative solutions. Would you be open to a quick chat next week?

Sources: none

The same email to every row

  • Could be sent to anyone on the list
  • No reason to reply today
  • Nothing in it can be checked

Proof

ToPriya RamanStrong FitWhy now: 4 SDR roles posted

Cold email3-email sequenceLinkedIn noteCall plan

Subjectsix new reps, one Monday

Hi Priya, four SDR roles posted in 30 days1, right after the Series B2, is a fast build. You said on a podcast that your reps spend Mondays building lists by hand3. With six new hires, that’s six Mondays a week. Worth 15 minutes before they start?

  1. Job board, 4 days ago
  2. Company newsroom, 12 days ago
  3. Podcast, episode 212, 5 weeks ago

Ready for Smartlead or Instantly

  • Written to her, in her own words
  • A dated reason to reply now
  • Every claim has a source

Example emails. Every person and fact is fictional.

Your stack can find anyone and send anything. Nothing in it decides who’s worth it.

More data and more sending made outbound louder, not better. Buyers tune out what isn’t about them, and inboxes punish what gets ignored. What’s missing is judgment, before the first touch.

73%
of B2B buyers actively avoid suppliers who send irrelevant outreach.
Gartner, survey of 632 B2B buyers, June 2025
3.43%
is the average cold email reply rate. The top tenth of campaigns clear 10.7%.
Instantly, Cold Email Benchmark Report 2026
58%
of replies come from the first email. The first touch has to be the right one.
Instantly, Cold Email Benchmark Report 2026
0.3%
is the spam-complaint rate Gmail tells senders never to reach. Irrelevant volume costs you the domain.
Google, Email sender guidelines

Find

  • Apollo, Clay, Sales Navigator
    Any CSV export, columns detected
  • Chrome extension
    One LinkedIn profile, on your click
PitchPersonadecides, row by row

Reach

  • Smartlead or Instantly
    Sequences pushed to your campaign
  • LinkedIn and phone
    Note and call plan: you send
  • Webhooks and CSV
    Zapier, Make, n8n, Slack, any CRM

Lead databases give you contacts. AI writers give you words. PitchPersona tells you who is worth writing to today, and why, with sources. It works with the tools you already pay for, so you send fewer, better messages from the same setup.

  • No LinkedIn automation. It never logs in, connects or messages on anyone’s account.
  • A click-only extension. It reads a profile only when you click, capped and logged.
  • You send, from your tools. Sequences go to your own Smartlead or Instantly campaign, or your webhook.
  • Your data stays yours. Keys are encrypted at rest. Delete your data any time.
Under the hood

The checks you would do yourself, if you had the time.

So you never send on a guess, and never get caught out by a wrong detail. Here is what every prospect passes before anything is written, and how we test it. Not one prompt: a pipeline with checks at every step.

01 / Pipeline

You stay in control at every step

Nothing is researched until you confirm, and nothing is written until it is earned. Cheap checks run first, research runs only on rows you confirm, and writing comes last.

  • Free
  • Your decision
  • Deep Analysis
  • Gates
  • Writers
Your listCSV or paste
Free filterICP rules, duplicates
Triagehold or ready
Your confirmnothing charged before
Deep Analysis
Company checkdomain first
Person identity checkworks at the company
Signalspublic + your CSV
Typed cited matchAgent 2
Gates
Evidence checkno source, no claim
Competitor gatefilters out competitors
Confidence levelHigh, Medium, Low, On hold
Write gateSkip, Low Fit: no write
Writers
Cold emailsingle first touch
3-email sequencethree emails
LinkedIn notewith 2 follow-ups
Call planfor a phone call

Hover or tap any step. Each box shows a one line explanation of what happens there.

In plain words: a prospect has to pass every box from left to right. If a check fails, it stops there and nothing is written.

02 / Evidence

Every reason has a receipt

You can check anything before you send it, so you never repeat a detail you can’t stand behind. A fit reason is only shown if it points to where it came from.

Dana RuizVP Sales, Harbor FreightworksExample
  • Hiring 4 SDRs, which lines up with your outbound offer.

    harborfreightworks.com/careers
  • Team size in your file: 42 employees.

    From your list, not verified
  • Recently raised a round

    Dropped, no source found

Copy guard on your offer note: longest word for word run reused

3 words reused8 words: never reached

  • Claim plus source chip. Each reason carries a chip showing where it was found, so you can check it yourself.
  • Uncited claims are dropped. If a reason can’t be tied to a source, it is removed before you see the report.
  • Your own columns are labelled. Signals from your CSV show "From your list, not verified", so they are never mixed up with sourced evidence.
  • Copy guard on your note. The writer never copies 8 or more words of your note word for word.

In plain words: if we can’t show you where something came from, we don’t say it.

03 / Gates

Your domain and reputation, protected

Four gates stand between a wrong prospect and your outbox. Each launches in shadow mode first: its decisions are logged and reviewed before they affect anyone.

  1. G1

    Evidence check

    Every reason must show where it came from, or it is removed.

  2. G2

    Competitor gate

    Prospects that look like your own competitors are filtered out automatically.

  3. G3

    Confidence level

    Every verdict says how sure it is, so you know what to trust.

  4. G4

    Write gate

    Won’t write to Skip or Low Fit prospects unless you override. Nothing is spent when it says no.

In plain words: four separate checks, and a new check only goes live after we’ve watched what it would have done.

04 / Quality

Measured, not guessed

So the quality you can trust today holds next month. We test the pipeline the same way every time, so we see when output gets better or worse.

  1. Recorded runs
  2. Replayed offline
  3. Every change checked in CI
  4. Gates in shadow mode first
  5. Tracing on every step
98%
61 of 62 sourced facts hand-checked correct
3,900+
automated tests

It remembers, learns, and gets sharper every week.

You never have to explain yourself twice. Adaptive memory is everything PitchPersona learns from your own work: your edits, your replies, every account you’ve touched. It is kept per offer, and used in the next message.

  • It starts where you left off.Generic AI starts every message from zero. PitchPersona starts from everything you’ve already taught it.
  • Separate for every offer and client.Each offer keeps its own voice, rules and playbooks, so one client’s pitch never leaks into another’s.
  • You can see every rule.What it learned is written down. Read any rule, and switch it off if it’s wrong.
  1. You

    You change “I noticed you’re hiring” to “Saw the four SDR roles you posted”.

  2. It learns

    A style rule for this offer

    Never open with “I noticed”
  • Your voice: A style rule for this offer: Never open with “I noticed”. Every new draft for this offer opens with the fact, in your words.
  • What gets replies: A playbook from your own replies: VP Sales, hiring after a raise: lead with ramp time. Buyers like her get the angle that has already worked for you.
  • Every account: The account’s history: Brightloop: case study sent 12 Mar, no reply. The follow-up builds on what they’ve already heard instead of repeating it.
  • New reasons to write: A fresh, dated trigger: Brightloop opened an Austin office, yesterday. You get a new reason to write, with where it was found.

Why this is hard to copy

A prompt can be copied in an afternoon. What protects your time and your domain here took real building, and it keeps working for you after you sign up.

  1. You can stand behind every line you send.

    Each reason links to where it was found and when. Anything without a source is dropped before you see it.

  2. It says no, so your domain doesn’t pay.

    Gates refuse weak prospects and unsupported claims instead of writing anyway. Each gate ran in shadow mode first, logged and reviewed, before it made a real decision.

  3. Quality that holds, change after change.

    Every change is checked against recorded runs before it ships, and every step is traced, so a drop is caught before it reaches you.

  4. It knows your offer, and you stay in charge of the spend.

    Memory keeps your offer, your edits and your replies, so each list starts from what you have already taught it. Filtering is free, and research is charged only on the rows you confirm.

Founding members

Early access opens soon.

We’re starting with a small group of US outbound agencies and B2B teams. Founding members get in first.

  • First access when early access opens
  • Founding pricing, shared with you before launch
  • Your feedback goes straight to the founder, Saurabh Singh

Join the waitlist

Only your email is required.

We’ll only email you about PitchPersona access.

Answers, before you ask.

PitchPersona is the research analyst between finding a lead and sending the email, for founders and small agencies who run their own outbound.

  • Filters every row of your list against your rules, for free.
  • Researches the rows you confirm, with a source for every fact.
  • Judges the fit: Strong Fit, Worth Testing, Low Fit or Skip, with a confidence level.
  • Writes the first touch from that proof: a cold email, a 3-email sequence, a LinkedIn note or a call plan.

Takes lists from Apollo, Clay or Sales Navigator; hands sequences to Smartlead or Instantly. Remembers every account. Never automates LinkedIn.

When do I get access?

Early access opens soon. Founding members on this list get invited first, and we’ll email you as soon as your spot is ready.

Who is it for?

Outbound and cold email agency founders, and small B2B teams of 1 to 15 people. If you send to Apollo-style lists and care about reply rates and inbox health, it’s built for you. There’s a Chrome extension too.

Is it US only?

For now, yes. We’re starting with US teams selling to US prospects. If you’re somewhere else, join anyway and tell us where you sell.

What will it cost?

Filtering your list is free. You only pay for deep research on prospects you approve. Founding members get pricing first, before launch.

What happens to my list data?

Your list is used to research and score those prospects for you. Anything that comes from your own columns is labeled "From your list, not verified" so it’s never mixed up with sourced evidence. We’ll share full data details before access opens.

How do I reach you?

Email help@pitchpersona.app and you’ll hear back from the founder.

Your next list deserves an analyst.

Join the waitlist and get in first when founding access opens.

No card neededNo LinkedIn automation